EVENTS | 2013 SYMPOSIUM
The 2013 symposium, “Creating Culture Networks”, explored the themes of technology and social space, and where they intersect to make arts, culture and heritage organizations vibrant and engaging.
We invoked “social space” in two senses: in the online sense of social media, connectedness and internet communities; and in the physical sense of bringing people together to share a unique experience.
Whether it’s social media channels connecting to the public with thought-provoking content, mobile apps bringing stories to life, or a social event taking place your gallery, we seek to explore the ways in which arts, culture and heritage organizations harness technology to create ‘culture networks’ in virtual and physical space.
This one day symposium features a mix of exciting panels and workshops.
Ryan Dodge, Social Media Coordinator at the ROM, and Cheryl Fraser, Acting Manager, ROM Web
As part of its transformation, the Royal Ontario Museum has effectively harnessed technology to create social spaces in both senses – from its social media channels connecting to the public with engaging content, to augmented reality bringing Ultimate Dinosaurs to life, to the incredibly successful Friday Night Live series. As web manager and social media coordinator, Cheryl and Ryan have the crucial task of bringing the ROM’s re-invention, especially the social side, to its audience.
Don’t Phone It In: Designing an Engaging Mobile App (Panel)
Presenters: Shawn McCarty, Innovation Lead, Textile Museum of Canada; Ken Reddick, Creative Director & Milica Stefancic, Meld Media; Fayiaz Chunara, Head, Communications & Marketing, Museum of Contemporary Canadian Art (MOCCA)
In a world where everyone is seemingly on-the-go, mobile devices add another important access point into organizations. This panel explores the creation of a mobile app from conceptualization, to logistics, to phone readiness.
Being a Better Neighbour: The Importance of Community Partnerships (Workshop)
Presenter: Amir Ali Alibhai, Head of Performing Arts, Aga Khan Museum
No one is an island – or, at least, no organization is an island. This session demonstrates how institutions can tap into community resources and forge connections on the way to building audiences.
Museums After Hours: A Social Experiment in Attracting New Audiences (Panel)
Presenters: Kelly McKinley, Executive Director, Public Programming & Education, Art Gallery of Ontario; Jacquie Severs, Manager, Communications and Social Media Coordinator & Norah O’Donnell, Volunteer Coordinator & Gift Shop Operations, The Robert McLaughlin Gallery; Jason Voulgaris, Culture and Heritage Site Management Student, Centennial College
Cocktails & dinosaurs, bass beats & artwork – museums and galleries are showing that they can do more than put on lectures. This panel discussion explores the recent trend towards a special kind of programming initiative.
Share This: Using Social Media Effectively (Workshop)
Presenter: Melissa Feeney, Social Media Manager, Toronto International Film Festival
The praises of Facebook and Twitter have been sung: the potential for audience development, advertising and promotion, and brand loyalty. This workshop is a how-to on maximizing your organization’s social media presence.
Inbetweeners: Programming for Today’s Young Adults (Panel)
Presenters: Jillian Buttenham & Jessica Chase, Co-curators, Fergie Jenkins Museum;Miriam Cunningham, Culture and Heritage Site Management Student, Centennial College; TBA
Long past their childhood days but still far off from full-fledged adulthood – how does one successfully target this special demographic? This session brings professionals into the minds of an entirely student-led panel.
Virtual Access: Using Technology to Enhance the Visitor Experience (Workshop)
Presenter: Richard Barlas, Curatorial Assistant, Collections, Hamilton Civic Museums
Virtual content in the way of tours has become a great need in the arts and culture sector. This workshop provides insight into making the most of online accessibility technology.
2013 SYMPOSIUM SPONSORS